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Helpful Home Staging

Journal

Notes from the studio.

Why staged homes sell faster — and for more

April 2026

Why staged homes sell faster — and for more

The economics of first impressions, and what twenty years of staging have taught us about buyer psychology.

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A quieter kind of luxury

March 2026

A quieter kind of luxury

Restraint, warmth, and the case for editing rather than adding when staging a home.

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Designing for the AirBnB guest

February 2026

Designing for the AirBnB guest

How small details translate into five-star reviews and higher nightly rates.

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